Entrepreneurship in Education
Instructor: Markos Tselekounis
The course aims to familiarize students with the conceptual framework of entrepreneurship and to help them understand the underlying philosophy that governs it. The primary objective is to teach the fundamental principles of entrepreneurial development and to analyze the environment in which a business operates. Upon successful completion of the course, students are expected to be equipped with the appropriate learning tools to apply in the practice of entrepreneurial activity.
Course Modules:
- Introduction to Entrepreneurship
- The link between Entrepreneurship and Socioeconomic Development
- Entrepreneurship and Innovation
- Business Plan Development
- Market Analysis and Product Positioning
- Product Promotion Strategies (Marketing Plan)
- Sources of Funding
- E-Business
- Entrepreneurship in Education
- Case Studies from the Education Sector
Suggested Bibliography:
- Panagiotis Petrakis, Entrepreneurship, Private Publication, 2008
- John Bessant & Joe Tidd, Innovation and Entrepreneurship, Tziolas Publications, 2016
- Vasilis Kefis & Petros Papazachariou, The Entrepreneurial Vision in a Business Plan, Kritiki Publications, 2009